Saul Bass born May 8, 1920, in New York City was an American graphic designer and Academy Award-winning filmmaker, but his best work is for his design on motion picture title sequences. He went to the Art Students’s league in Manhattan then attended Brooklyn College. His 40 year career he worked on numorous Hollywood films; Alfred Hitchcock, Otto Preminger, Stanley Kubrick and Martin Scorsese. Bass wanted to create an enhanced experience for the audience and create the mood and the theme for the movie within the opening scene. Bass was the first to conceptualize the creative tone and mood you can have for movie credits. His poster design for the “The Man with a Golden Arm” from the 50’s is what started this chain reaction for the movie credit projects. Bass also designed the AT&T Bell System logo and the AT&T “globe” logo. He designed with almost a cut paper aesthetics, it was very simple line work with strong contrasting colors. Bass was one of the most recognizable designers of his time.
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